It is a common misconception that transcription agencies primarily offer their transcription services to the medical and legal sectors. There are many different types of industries that benefit both from a practical and cost-effective perspective, from converting audio recordings into clear and accurate typed-out transcriptions.
Transcription services offer different levels to their clients:
Strict verbatim reflects what was said and how, converting every word, pause, stutter and emotion into the written word.
Intelligent verbatim is the most popular level of service provided, still including the spoken words but taking out repetition, verbal tics and stumbling over words.
Summary transcription provides a more concise read, whilst still capturing the relevant, quality data needed for analysis. Dialogue is still transcribed and some verbatim quotes are included, but repetition, non-relevant discussion is omitted and some sentences are edited. Provides a more concise read, summarising the audio
Find out more about the types of transcription in our post here.
Here, we take a look at some of these industries and the benefit that having their data transcribed can bring:
Market Research Transcriptions
Market research agencies conduct qualitative research using methods such as surveys, focus groups and interviews to gather insight from both consumers and businesses. They then analyse this information to analyse competition and trends, help develop or improve a design of a product or service and create appropriate marketing strategies that will appeal to their targeted audience.
Listening back through audio and video group recordings is a very time-consuming process, valuable time which can be more usefully spent developing themes that come from the research. So, market research transcription services are here to help.
Transcription level utilised most often by market research: Intelligent verbatim and summary transcription.
Academic social researchers and students undertaking their Master’s or PhD conduct interviews and focus groups in order to research in detail, a particular subject of interest to them. These subject areas are extremely diverse and span the breadth of environmental research, sensitive issues such as human trafficking or criminology, substance misuse, mental health and spiritual studies.
The majority of academics want to see their work published and to have an impact on wider society, government and policy-making.
The benefits of using academic transcription services include research is documented and accurate, transcribed material can help the researcher better code the data and to find and organise illustrative examples of themes and data can be anonymised, useful when research is being filed at the UK Data Archive, for example.
Transcription level utilised most often by academic research: Strict verbatim and intelligent verbatim.
Health and medical research conducted by pharmaceutical insight agencies provide important information to manufacturers of drugs and providers of health services.
Accuracy is vital, hence the use of professional medical transcription services has become an essential tool in the detailed analysis of both patient and physician interviews, duos, triads and groups.
Transcription level utilised most often by pharma/medical research: Strict verbatim and intelligent verbatim.
Transcribe It is the UK’s longest established transcription services provider, so we’re highly experienced in the provision of transcriptions to many different industries.
Please give us a call on 01992 445411 or use our contact form and we’ll discuss how we can help you with your UK transcription needs.
Alternatively, you can email us your transcription enquiry at firstname.lastname@example.org and we’ll be in touch with a quote!