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 What Do Transcriptions Look Like? 

By 14th February 2022No Comments
audio transcriptions

When you choose to have your audio transcribed, there are a number of options to choose from and some important questions you need to ask yourself:

[1]    What’s the purpose of going to a human transcription services company?

[2]    What do I want to gain from the material they transcribe?  

[3]    Do I need a full record of everything that’s been said and how, in forensic detail? 

[4]    Is the accuracy of what was said important to me but I need to gather the information   in a user friendly, efficient way? 

[5]    Do I want a “quick and dirty” summary where I can discover the general themes of  the discussion, but with sentences edited so I can decipher the data speedily?

 

 Here are common service levels that are utilised in transcription services:

Strict verbatim

 

What is it?

Strict verbatim transcription captures every word spoken and how. Typically, a transcript of a verbatim conversation includes interjections or interruptions, repetitions and non-speech signals such as crying, laughing and sighing.  It captures pauses, hesitations and mood and tone can be included too.

Example:

“Um, my name is John and I am 17 years old. [Pause] I love sports and like I was so involved in rugby at my school this year [laughs]. I’m totally, you know, excited about next year. I-I actually wanna be a footballer. But my parents want me to be– to be a doctor.”

 

Intelligent Verbatim

 

What is it?

Intelligent verbatim transcription is a word for word transcription that eliminates all “ums,” “ers” and stumbling over words.  Interviewer’s interjections “hmmm”, are omitted, together with irrelevant off-chat, “Would you like a cup of tea?”.  Utilised by 95% of researchers, one gains the true reflection of the discussion, without losing the flavour.   

Example:

“My name is John and I am 17 years old. I love sports and like I was so involved in rugby at my school this year.  I’m totally, you know, excited about next year. I actually want to be a footballer. But my parents want me to be a doctor.”

 

Summary

 

What is it?

A summary of a verbatim transcription provides a more concise read, whilst still capturing the relevant, quality data needed for analysis.  Dialogue is still transcribed and some verbatim quotes are included, but repetition, non-relevant discussion is omitted and some sentences edited.

Example:

“My name is John, I’m 17 and I love sports. I was so involved in sports at school this year. I’m totally excited about next year. I want to be a footballer, but my parents want me to be a doctor.”

 

Anonymised

 

What is it?

To aid with GDPR compliance, human transcribers can remove personal identifiers of respondents, replacing them with generic description, [name], [son], [organisation], [hospital], [doctor] etc. 

Example

“My name is [name], I’m 17 years old and I love sports. I used to go to [school] in [location] but left there to go to the [school] in [location].”

 

Respondent ID

 

What is it?

Within a group discussion, Respondent ID or Voice ID is used to identify the person who is speaking by using their initials or a colour code.

Example: 

Int1: Tell me something about yourself?

 R1: My name is John, I’m 17 and I love sports. I was so involved in sports at school this year. I’m totally excited about next year. I want to be a footballer, but my parents want me to be a doctor.”

 R2: My name is Mandy, I’m 19 and I love skateboarding.  I belong to a local club.

 R3: I’m Rosie, I’m 22 and I work as an event manager.  I enjoy tennis, running and swimming.

 

Colour Code

 

What is it?

Respondents can be colour coded by job description, [nurses in green, doctors in red] or by individual ID: 

Example: 

R1:  My name is John.

R2:  My name is Mandy.

R3:  My name is Rosie.

 

Discussion Guide Headings

 

What is it?

When researchers are conducting multiple long focus groups, they find it helpful to have discussion guide headings contained within the transcript, in order to navigate more quickly, new sections can be placed onto a new page.

Example: 

“[Introduction]

 R1: My name is John, I’m 17 and I love sports. I was so involved in sports at school this year. I’m totally excited about next year. I want to be a footballer, but my parents want me to be a doctor.”

 R2: My name is Mandy, I’m 19 and I love skateboarding.  I belong to a local club.

 R3: I’m Rosie, I’m 22 and I work as an event manager.  I enjoy tennis, running and swimming.

 “[Concept 1]

 Int:  We’re going to show you some storyboards of adverts, I’ll show you the video and then let us know what you think.”

 

 Transcribe It is in our 30th year of operation.  We are constantly evolving our transcription services to meet the needs of our clients because we truly understand what they find helpful.

 

Please give us a call on 01992 445411 or use our contact form and we’ll discuss how we can help you with your UK transcription needs.
Alternatively, you can email us your transcription enquiry at info@transcribeit.co.uk and we’ll be in touch with a quote!

 

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 What Do Transcriptions Look Like? 
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 What Do Transcriptions Look Like? 
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Here's a simple explanation of the different types of transcription available, and what the various transcript options will look like.
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